Collaboration with stakeholders

HKScan aims to actively engage in transparent stakeholder collaboration in all its operations. Open communication and dialogue ensure that we are constantly aware of our stakeholders’ expectations, and are able to provide them with relevant and up-to-date information about our activities.  

HKScan’s key stakeholder groups are listed in the above diagram. HKScan stakeholders were analysed and revisited in conjunction with the renewal of the corporate brand in 2014. These stakeholder groups were officially recognized by the Management Team and Board of Supervisors in their approval of the brand renewal proposal.  

Our long-standing cooperation with our key stakeholders – consumers, customers, producers, business partners, the authorities and research institutes – has provided us with deeper insights into HKScan’s key corporate responsibility themes. These themes are also present in our daily interaction with the stakeholders. Examples of our cooperation with stakeholders in 2017 are presented below.

HKScan has a standard practice for conducting dialogue with its stakeholders, making it easy for representatives of various groups to pose questions, make proposals, and give our company feedback. Our various channels of interaction include country-specific consumer services, through which consumers can contact us by phone, email or social media. HKScan also gains valuable insights through its country-specific customer satisfaction surveys and brand reputation surveys. We additionally have an internal whistleblowing channel through which both internal and external respondents can report any potentially irregular conduct and violations of the Code of Conduct.  

Examples of our stakeholder interactions in 2017 are listed in the following.

Interaction with stakeholders in 2017

Consumers

Consumers are one of HKScan’s most important stakeholder groups. They ultimately decide which products are purchased. Consumers’ needs and expectations strongly affect the development of our offerings. Important sustainability themes for consumers include product quality, responsibility, transparent operations, product portfolio, nutritional and health aspects and animal welfare.

Examples of interaction

1. In Finland, HKScan continued the Kariniemen Chicken Patrol project (link in Finnish) by inspecting chickens’ living conditions with consumers to promote openness and transparency.

2. At the InnoDay, (link in Finnish) HKScan sought in-depth information about young people’s favourite foods in Finland.

3. Around 100 people attended HKScan’s dinner on a farm (link in Swedish) in Sweden. The guests also had an opportunity to learn about farm operations in practice and see animals in their natural environments.

4. HKScan actively participated in centenary events in Finland, such as the organisation of 40 000 exercise events as part of the Children’s Movement campaign (links in Finnish).

Customers

HKScan’s customers include retailers and operators in the hotel, restaurant and catering sector, as well as the food industry in the Nordic countries, Central Europe and Asia. Close cooperation, trend scouting and sounding, information sharing and joint development projects are important for HKScan and its customers alike. Important sustainability themes for customers include product portfolio, prices, product safety, the production chain and its transparency and joint development projects to promote sustainability.

Examples of interaction

1. In Sweden, HKScan cooperated with the Coop retail chain (link in Swedish) to meet the increasing demand for lamb.

2. In Sweden, HKScan familiarised its away-from-home customers with the pork production chain by holding Pork Academy training events.

3. In Estonia, HKScan held its first Business Forum event for its customers.

Producers

The good availability and high quality of HKScan’s products depend on smoothly running cooperation with meat producers. Producers also play a key role in ensuring animal welfare and product safety. Important sustainability themes for producers include long-term business relationships based on agreements, advisory and other services for producers, fair pricing and ensuring the continuity of meat production.

Examples of interaction

1. A networking cruise was organised for Finnish and Swedish contract producers to network and share best practices.

2. The best producers of Finland and Sweden in 2017 were selected and rewarded:

  • Broiler producers: Juha and Kyösti Kaarlonen, Salo, Finland. 
  • Beef producers: Jarmo and Anne Sisso, Kiuruvesi, Finland. Therese Nilsson and Morgan Karlsson, Rockneby, Sweden.
  • Pork producers: Reijo and Liisa Keskinen, Pälkäne, Finland. Dag and Mark Bergsland, Eskilstuna, Sweden.
  • Lamb producers: Anne and Carl Dufwa, Askersund, Sweden.  
  • Animal transport partner: Åkeri Walléns, Björkvik, Sweden.
  • Environmental Award: Lamb producers Anna and Tomas Olsson, Sweden. 

3. In Finland and in Sweden, products are developed in closer cooperation with the producers (link in Finnish) than before.

4. HKScan published producer magazines Kotitilalta in Finland and HKScan Agri in Sweden.

Personnel

Our employees’ input, expertise and commitment are essential for HKScan’s success. Wellbeing at work, competence development, consistent ways of working and a strong corporate culture also ensure commitment in the future. Important  sustainability themes for personnel include continuity of employment, fair salaries, appreciation of work, fair treatment, personal development opportunities as well as safety and wellbeing at work.

Examples of interaction

1. A project to improve HKScan's overall productivity was launched early this year. The project was started with a pilot project at Vantaa, with more than 100 employees being involved.

2. The company carried out an extensive internal survey to determine how the Group’s values should be reflected in its day-to-day operations and management.

Shareholders, investors, financiers 

Shareholders, investors and financiers ensure the continuity of HKScan’s operations. They expect the company to engage in profitable business operations that create added value and to generate returns through dividends and share performance. Important sustainability themes for shareholders, investors and financiers include profitability, returns and the success and continuity of responsible business operations.

Examples of interactions

1. Annual General Meeting

2. Meetings with investors and financiers 

Partners

Long-standing relationships with subcontractors, suppliers, business partners, research institutes, educational institutions and local communities create expertise for HKScan to further develop its operations. Key sustainability themes for partners include economic responsibility, profitability, economic impact, animal health and welfare, public health and nutrition, young people’s involvement, occupational health and safety and environmental aspects.

Examples of interaction

1. HKScan was one of the main partners of the Central Union of Agricultural Producers and Forest Owners (MTK) during its 100th anniversary, under the theme “100 Years of Growth” (link in Finnish).

2. In Finland, HKScan has made nutrition commitments in the Commitment 2050 initiative, which promotes sustainable development (link in Finnish). HKScan's commitments guide product development in various categories. 

3. HKScan and MTK invited pupils to visit a suckler cow farm in Finland.

4. In Finland we participated in SuomiAreena in cooperation with MTK, the Central Union of Agricultural Producers and Forest Owners. We also had a joint activitiy with meat industry communications group.

5. In Sweden, HKScan participated in Almedalen week (link in Swedish). The annual one-week event is organised in Gotland, focusing on political and social topics.  The event is organised by the Swedish parliamentary groups. In 2017, HKScan organised a seminar under the theme “Meat is the future – The joy and sustainability of eating”.

6. In Sweden, HKScan participated in the Haga Initiative, which is a network of companies cooperating to reduce greenhouse gas emissions from the business sector. The network seeks to address the climate issue by showing that corporate climate strategies create business advantages and improve profitability.

7. In Sweden, HKScan is developing piggeries of the future (link in Swedish) in cooperation with Abetong.

8. Veterinary students (link in Finnish) learned about chicken production in Finland. They visited the Rekikoski chicken farm and the HKScan slaughterhouse in Rauma in November.

9. HKScan participates in the Power Manure (link in Finnish) project in Finland to make more effective use of poultry manure.

10. National Resources Institute of Finland (Luke) and HKScan are carrying out research into replacing salt with food industry by-products (link in Finnish).

11. HKScan participates in a project studying opportunities to make use of insects in the Finnish food chain (link in Finnish).

12. A group of students from Aalto University and the University of Helsinki participated in a project to create ideas for future trends in food development in Finland.

13. In Sweden, HKScan is a member of the Soy Dialogue. Established in 2014, the Dialogue is an industry-wide initiative where members voluntarily contribute to the development of and increased demand for responsible soy production. The members consist of Swedish feed companies, food producers, associations and trading companies throughout the value chain. It is the members' responsibility that soy is certified by a credible standard or that the volume is covered by certificates that meet the criteria. In Finland, HKScan is a member of the Soy Pledge.

14. In Sweden, HKScan is a member of the Sustainable Food Chain, a network of 14 food companies and retailers. Together with WWF Sweden, the initiative was established in 2015 to address the large sustainability challenges in the value chain and to inspire sustainable solutions and ambitious goals. The goal of the Sustainable Food Chain is to significantly contribute to more sustainable food production and consumption in the Swedish food chain by 2030.

Authorities

Close cooperation with state administration and the local authorities ensures uninterrupted operations and compliance with statutory requirements for HKScan. Important sustainability themes for authorities include animal health and welfare, public health and nutrition, product safety, environmental aspects as well as participation in the preparation of laws and regulations.

Examples of interaction

1. In all its home markets, HKScan works with the authorities to receive new export permissions.

2. There is daily cooperation in food product safety at HKScan’s contract farms and in slaughterhouses and production plants.

3. Work was carried out to prevent the spread of African swine fever in Estonia, Finland and Sweden.

4. Work was carried out to prevent the spread of avian flu in Denmark, Finland and Sweden.

Media and opinion leaders

The media, political actors, interest groups and non-governmental organisations have a significant effect on the development, regulation and image of the industry – even internationally. Open and truthful communication is important for maintaining good relationships. Important sustainability themes for media and opinion leaders include sustainable and transparent operations, animal health and welfare, public health and nutrition and environmental aspects.

Examples of interaction

1. In Sweden, HKScan participated in Almedalen week (link in Swedish). The annual one-week event is organised in Gotland, focusing on political and social topics.  The event is organised by the Swedish parliamentary groups. In 2017, HKScan organised a seminar under the theme “Meat is the future – The joy and sustainability of eating”.

2. In Sweden, HKScan participated in the Haga Initiative, which is a network of companies cooperating to reduce greenhouse gas emissions from the business sector. The network seeks to address the climate issue by showing that corporate climate strategies create business advantages and improve profitability.

3. In Finland we participated in SuomiAreena in cooperation with MTK, the Central Union of Agricultural Producers and Forest Owners. We also had a joint activity with the meat industry communications group.

4. HKScan works with media in connection with significant events for the Group, such as investments, other strategic operations and important product launches. 

Membership in industry organizations and advocacy groups

HKScan participates actively in key industry organizations and advocacy groups on its home markets, i.e. in Sweden, Finland, Denmark and Estonia. These include trade and labour organizations representing the interest of food industry employers, organizations specializing in animal health and welfare and groups advocating the interests of agricultural producers. HKScan is also a member of the European Meat Network.